ERT ‘Attitudes to Work Report’
| DIGITAL iNK was tasked with designing the report in such a way as to enliven the complex data and ensure maximum impact. The intent was to keep the text to a minimum and let the infographics tell the story through a variety of different graphic methods. The report was produced as both a 44 page printed report on a tactile uncoated paper stock and as a downloadable digital version available on the ERT website. To view the full document click here.
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This summary report is the result of ERT’s (European Round Table of Industrialists) first look at the existing data – macro economic and social survey results – to gain a better understanding of attitudes to work in Europe and around the world. It also examines the interrelationships between economic performance, education, and workforce structure.
Client View: “This was the most complex data and graphics report I have ever managed and also the easiest thanks to Digital ink. The team listened, understood the boundary conditions, and made creative, on-target proposals that resulted in an eye-catching report that spoke to its target audience.” Kimberley Lansford – ERT Working Group Co-ordinator.
