Fulcra International

Fulcra International Financial Planning has been serving the expatriate community in Brussels for 15 years. They are both well known and well trusted within their market and their recent 15th anniversary celebration proved both of these facts. Fulcra approached us with the intention of refreshing their brand to reinforce their current position in the market and replace and aging corporate identity. Blue was chosen as a fresh and neutral colour matched with a modern ‘san-serif’ typeface whilst the paper stock chosen was a warm white. We mixed the use of both silver foil and silver ink where appropriate to elevate the printed material.

The new Fulcra identity was implemented across a range of printed material including stationery, event banners and product information sheets. A new website will follow later in the year.

To celebrate their 15th anniversary, Fulcra hosted a party for 250 guests for which we created a ‘scrabble’ theme that carried across the email invitations and formed the basis for a prize draw on the evening.

Physical scrabble pieces were printed an included with the invitation sent to all guests. Guests then collected more pieces to spell out ‘FULCRA’ and with the inclusion of the new logo tile the total word count came to 15.